Enhancing Digital Presence for MasterBrand Cabinets

Executive Summary

MasterBrand Cabinets, a leading cabinet manufacturer with a portfolio of well-known brands, sought to improve its digital presence to better connect with customers and boost online sales. This case study details the challenges, strategies, and results of our collaboration, highlighting significant improvements in website design, SEO, social media presence, and online reputation.

Company background

MasterBrand Cabinets is a prominent local manufacturer known for its high-quality kitchen and bathroom cabinetry. The company owns several individual brands, each catering to different market segments.

Despite its strong market presence, MasterBrand’s digital strategy was primarily investor-focused, with minimal efforts directed towards customer engagement and sales generation.

Market Context

The cabinet manufacturing industry is highly competitive, with numerous brands vying for market share. A robust digital presence is crucial for attracting and retaining customers, especially in an era where online research and purchasing are increasingly common.



MasterBrand Cabinets faced several challenges:

  • Website Design: The existing website was poorly designed, primarily focused on investors, and did not effectively connect individual brands.

  • Social Media Presence: Minimal social media activity with no clear strategy.

  • Online Reviews and Reputation: Lack of online reviews and a poor online reputation compared to competitors.

  • User Experience: Decent user experience that needed significant improvements.

Target Audience


Homeowners, interior designers, and contractors, primarily aged 25-54.


Individuals seeking high-quality, stylish cabinetry for kitchens and bathrooms.


Researching and purchasing cabinetry online, relying on reviews and social media for brand validation.

Strategy and Plan

Conduct a comprehensive audit of MasterBrand Cabinets’ digital presence.

Redesign the website to enhance user experience and interconnect individual brands.

Implement a targeted SEO and content marketing strategy.

Develop a robust social media strategy to increase engagement and build a positive online reputation.


Website Audit and Redesign

  • Conducted a thorough review of the website architecture, content, and usability.

  • Redesigned the website to improve navigation, aesthetics, and functionality.

  • Created dedicated pages for each brand, linking them together to showcase the entire portfolio.


SEO Strategy

  • Performed keyword research to identify high-intent search terms.

  • Increased interlinking between brand pages and optimised on-page SEO elements.

  • Developed a content marketing plan focusing on blog posts, guides, and case studies.


Social Media Strategy

  • Established a consistent posting schedule across major platforms (Facebook, Instagram, Pinterest).

  • Engaged with followers through interactive content, contests, and Q&A sessions.

  • Collaborated with influencers and industry experts to broaden reach.


Online Reputation Management

  • Encouraged satisfied customers to leave reviews on popular platforms like Google and Yelp.

  • Responded to reviews and feedback to demonstrate commitment to customer satisfaction.

  • Highlighted positive reviews and customer testimonials on the website and social media.


Step-by-Step Actions


Months 1-2

Planning and Development

  • Conducted a comprehensive digital audit.
  • Planned the website redesign and SEO strategy.
  • Established social media goals and content calendar.

Months 2-3

Execution and Testing

  • Implemented the website redesign, including new brand pages and improved navigation.
  • Executed the SEO strategy, optimising existing content and creating new content.
  • Launched social media campaigns and engaged with followers.



Months 3-6

Monitoring and Optimisation

  • Monitored website performance and user engagement.
  • Adjusted SEO tactics based on performance data.
  • Refined social media strategy based on engagement metrics and feedback.

Team Roles


Oversaw the project, ensuring timelines and goals were met.


Implemented website redesign and technical SEO improvements.


Created high-quality content for the website and social media


Developed and executed the SEO strategy.

Social Media Managers

Managed social media accounts and engagement.

Creatives and Assets

Metrics and Analytics

Increase in website traffic and user engagement.

Improvement in search engine rankings for target keywords.

Growth in social media followers and engagement rates.

Increase in the number and quality of online reviews.

Tools Used

Google Analytics

To track website performance and user behaviour.


To manage and schedule social media posts.


For keyword research and SEO performance monitoring.


To gather user feedback and improve website UX.

Results and Outcomes

By leveraging a detailed and user-centric approach to digital marketing, MasterBrand Cabinets can achieve significant improvements in user engagement and satisfaction, setting a strong foundation for continued growth and success in the cabinet manufacturing industry.

Quantitative Results

Qualitative Results

Challenges and Learnings

Obstacles Faced

  • Ensuring seamless integration of new website features without disrupting existing functionalities.

  • Building a strong social media presence from scratch.

  • Encouraging customers to leave reviews and engage online.

Key Insights

  • A comprehensive digital audit is crucial for identifying areas of improvement.

  • Consistent and engaging content is key to building a strong online presence.

  • Responding to customer feedback and reviews can significantly improve online reputation.

What our customers say on TrustPilot



Our team of SEO consultants will do a thorough analysis of your website to identify search engine optimization opportunities and areas that need to be improved.


We offer the most reliable data cleansing services, including data quality checks, data auditing and aggregation, de-duplication, and data enrichment.


Our link-building service will improve your search engine rankings, increase traffic to your website, and allow you to outperform your competitors.


We’ve SEO consultants who specialise in local SEO services. We manage local SEO campaigns for our clients and rank them higher in Google maps listings


We collaborate with enterprises in leveraging the correct AI technology to enable innovative new business models across industries


Product, content, and search suggestions may help you take personalisation to the next level with our intuitive recommender system.


Abrar Tariq

Director SEO/AI

Ihsan Riaz

Machine Learning Lead

Muhammad Uzair

Web Design Lead


Reach out to us for innovative digital marketing solutions  to boost your business online presence and growth.